Google Grants

Google Grants Management for Nonprofits That Actually Drives Results.

Most nonprofits leave thousands of dollars in free advertising unused every month - not because they don’t care, but because Google Grants are complex, restrictive, and constantly changing.

If your account has been:

  • underperforming

  • difficult to manage

  • or suspended

You’re not alone.

The Google Ad Grant gives eligible nonprofits up to $10,000/month in free Google Ads.

But:

  • It requires strict compliance

  • Strategic campaign structure

  • Ongoing optimization

Without that, it either:

  • underperforms

  • or gets shut down

I specialize in helping nonprofits turn their Google Grant into a working acquisition system - not just a checkbox.

What I do:

  • Campaign structure built for intent

  • Conversion-focused ad strategy

  • Compliance management

  • Ongoing optimization + reporting

The goal isn’t just traffic - it’s getting the right people to find you when it matters.

Case Study

Rocky Mountain Raptor Program - A wildlife rehabilitation nonprofit using Google Grants to drive emergency rescue traffic and donations.

The Challenge:

  • Underutilized grant

  • Limited campaign structure

  • Inconsistent results

What We Built:

  • Structured campaigns around real search intent (emergency help, owl rescue, species-specific support)

  • Focused on conversion-driven strategy

  • 145 conversions in under a month

  • CTR up at 40%

  • Clean campaign structure improving long-term performance

This means more:

  • raptors rescued

  • donors reached

  • people finding help when they need it most

  • more impact from the same grant budget

I bridge the gap between technical setup, compliance requirements, and real-world results - so your grant actually works.

Services

Why work with me.

Google Grants sit at the intersection of:

  • technical setup

  • compliance rules

  • and real-world marketing strategy

Most providers only focus on one of those.

I work across all three.

With over 20 years in marketing and hands-on experience managing nonprofit ad accounts, I bring:

  • technical troubleshooting (tracking, tags, account issues)

  • compliance knowledge (to keep your grant active)

  • and strategic structure (to actually drive results)

I don’t treat this like a generic ad account - I build systems that are meant to work long-term.

Google Grants Setup

  • Application support

  • Account structure

  • Compliance setup

Google Grants Management

  • Campaign strategy

  • Ongoing optimization

  • Reporting

Google Grants Recovery

  • Suspended account reinstatement

  • Compliance fixes

  • Performance rebuild