Google Grants
Google Grants Management for Nonprofits That Actually Drives Results.
Most nonprofits leave thousands of dollars in free advertising unused every month - not because they don’t care, but because Google Grants are complex, restrictive, and constantly changing.
If your account has been:
underperforming
difficult to manage
or suspended
You’re not alone.
The Google Ad Grant gives eligible nonprofits up to $10,000/month in free Google Ads.
But:
It requires strict compliance
Strategic campaign structure
Ongoing optimization
Without that, it either:
underperforms
or gets shut down
I specialize in helping nonprofits turn their Google Grant into a working acquisition system - not just a checkbox.
What I do:
Campaign structure built for intent
Conversion-focused ad strategy
Compliance management
Ongoing optimization + reporting
The goal isn’t just traffic - it’s getting the right people to find you when it matters.
Case Study
Rocky Mountain Raptor Program - A wildlife rehabilitation nonprofit using Google Grants to drive emergency rescue traffic and donations.
The Challenge:
Underutilized grant
Limited campaign structure
Inconsistent results
What We Built:
Structured campaigns around real search intent (emergency help, owl rescue, species-specific support)
Focused on conversion-driven strategy
145 conversions in under a month
CTR up at 40%
Clean campaign structure improving long-term performance
This means more:
raptors rescued
donors reached
people finding help when they need it most
more impact from the same grant budget
I bridge the gap between technical setup, compliance requirements, and real-world results - so your grant actually works.
Services
Why work with me.
Google Grants sit at the intersection of:
technical setup
compliance rules
and real-world marketing strategy
Most providers only focus on one of those.
I work across all three.
With over 20 years in marketing and hands-on experience managing nonprofit ad accounts, I bring:
technical troubleshooting (tracking, tags, account issues)
compliance knowledge (to keep your grant active)
and strategic structure (to actually drive results)
I don’t treat this like a generic ad account - I build systems that are meant to work long-term.
Google Grants Setup
Application support
Account structure
Compliance setup
Google Grants Management
Campaign strategy
Ongoing optimization
Reporting
Google Grants Recovery
Suspended account reinstatement
Compliance fixes
Performance rebuild

